The brand new compact household of Mercedes-Benz automobiles due late this 12 months
will introduce a brand new structure and ultimately, extra physique
kinds than at present’s CLA/GLA automobiles.
Ola Okayällenius, Daimler AG’s head of analysis and product
improvement, mentioned on Tuesday on the Geneva Motor Present that
Mercedes needs to make as large a splash with the brand new compact
automobiles because it did with the 2014 CLA-Class.
Okayällenius mentioned the brand new automobiles trip on a totally new platform,
and can provide new powertrains together with a plug-in hybrid that
will probably be launched not lengthy after the automotive’s world launch.
2020 Mercedes-Benz CLA-Class spy pictures
The brand new compact automobiles would be the first within the Mercedes lineup
to make use of the
MBUX working system. The interface, launched at this
12 months’s CES, takes some cues from Apple interfaces, however
Okayällenius promised a pretty interface that solely may come
from his firm, not the Silicon Valley design titan.
“The place Mercedes is worried,” he mentioned, “we wish to be the
pinnacle of the aesthetic.”
The brand new system will enable customers to decide on the extent of
smartphone integration and affect throughout the automotive’s
infotainment system, he added. Fundamental programs will enable
mirroring, however the system has been conceived to supply a smooth
and easy-to-use setting that may persuade clients to purchase
into the extra in depth, succesful variations.
New compact household: CLA, GLB, EQA?
The brand new automobiles will proceed to be the entry level into the
Mercedes household of automobiles. Within the first technology, Okayällenius
mentioned, the CLA-Class drew conquest consumers from bigger,
Gross sales slowed after the preliminary mannequin years with the
introduction of the GLA-Class hatchback. On this second
technology, Okayällenius mentioned, complete quantity for the household of automobiles
will go up.
Mercedes-Benz GLB spy pictures
So will the variety of physique kinds out there. Within the U.S., the
coupe-like CLA and the GLA hatchback haven’t been joined by
different physique kinds, such because the A-Class and B-Class hatchbacks.
Within the new technology, the standard four-door sedan physique
will be part of the U.S. lineup. Among the many potentialities for different
variations: a extra standard small SUV dubbed GLB, and a
battery-electric automotive based mostly on the EQA idea from final 12 months’s
Frankfurt Motor Present.
A coupe/convertible compact by no means joined the present lineup,
however may exchange the SLC-Class within the new technology.
In all, with the introduction of the brand new compact automobiles, the
Mercedes lineup will consist of 4 fundamental platforms: compact,
rear-drive automobiles, massive SUVs, and AMG sports activities automobiles. On these
platforms, Mercedes at present fields 38 physique kinds, and had
laid a plan by 2020 to boost that quantity to about 40,
Mercedes unveils compact electrical EQA idea
With the addition of EQ electrified automobiles to the product
plan, Mercedes can have 40-plus automobiles in its lineup inside
just a few years, and within the medium time period, may method 50 automobiles
The additions will assist adapt to the change in shopper
habits, Okayällenius mentioned, which leads extra experimental
buying and extra change between physique kinds in the identical worth
phase. It additionally accommodates the push towards electrical
automobiles, which Mercedes will be part of when it introduces a
battery-electric compact SUV later this 12 months.
The brand new compact Mercedes automobiles will probably be launched this fall.
Some U.S. variations could also be produced in Mexico, beginning in 2019.