The brand new compact household of Mercedes-Benz vehicles due late this 12 months
will introduce a brand new structure and ultimately, extra physique
types than at this time’s CLA/GLA vehicles.
Ola Okällenius, Daimler AG’s head of analysis and product
improvement, mentioned on Tuesday on the Geneva Motor Present that
Mercedes needs to make as large a splash with the brand new compact
vehicles because it did with the 2014 CLA-Class.
Okällenius mentioned the brand new vehicles experience on a totally new platform,
and can supply new powertrains together with a plug-in hybrid that
shall be launched not lengthy after the automobile’s international launch.
2020 Mercedes-Benz CLA-Class spy pictures
The brand new compact vehicles would be the first within the Mercedes lineup
to make use of the
MBUX working system. The interface, launched at this
12 months’s CES, takes some cues from Apple interfaces, however
Okällenius promised a horny interface that solely might come
from his firm, not the Silicon Valley design titan.
“The place Mercedes is worried,” he mentioned, “we wish to be the
pinnacle of the aesthetic.”
The brand new system will enable customers to decide on the extent of
smartphone integration and affect throughout the automobile’s
infotainment system, he added. Primary methods will enable
mirroring, however the system has been conceived to supply a smooth
and easy-to-use surroundings that may persuade clients to purchase
into the extra intensive, succesful variations.
New compact household: CLA, GLB, EQA?
The brand new automobiles will proceed to be the entry level into the
Mercedes household of vehicles. Within the first era, Okällenius
mentioned, the CLA-Class drew conquest consumers from bigger,
Gross sales slowed after the preliminary mannequin years with the
introduction of the GLA-Class hatchback. On this second
era, Okällenius mentioned, whole quantity for the household of vehicles
will go up.
Mercedes-Benz GLB spy pictures
So will the variety of physique types accessible. Within the U.S., the
coupe-like CLA and the GLA hatchback haven’t been joined by
different physique types, such because the A-Class and B-Class hatchbacks.
Within the new era, the traditional four-door sedan physique
will be part of the U.S. lineup. Among the many potentialities for different
variations: a extra standard small SUV dubbed GLB, and a
battery-electric automobile primarily based on the EQA idea from final 12 months’s
Frankfurt Motor Present.
A coupe/convertible compact by no means joined the present lineup,
however might change the SLC-Class within the new era.
In all, with the introduction of the brand new compact vehicles, the
Mercedes lineup will consist of 4 fundamental platforms: compact,
rear-drive vehicles, giant SUVs, and AMG sports activities vehicles. On these
platforms, Mercedes at present fields 38 physique types, and had
laid a plan via 2020 to boost that quantity to about 40,
Mercedes unveils compact electrical EQA idea
With the addition of EQ electrified automobiles to the product
plan, Mercedes could have 40-plus automobiles in its lineup inside
just a few years, and within the medium time period, might method 50 automobiles
The additions will assist adapt to the change in shopper
habits, Okällenius mentioned, which leads extra experimental
buying and extra change between physique types in the identical worth
phase. It additionally accommodates the push towards electrical
automobiles, which Mercedes will be part of when it introduces a
battery-electric compact SUV later this 12 months.
The brand new compact Mercedes vehicles shall be launched this fall.
Some U.S. variations could also be produced in Mexico, beginning in 2019.